About Us

World of Vape Electronic Cigarettes, E Liquid and Accessories.

Located in Birmingham are one of the leading retailers of Premium Electronic Cigarettes and E Liquids.

World of Vape offer a wide variety of electronic smoking devices from a disposable electronic cigarette, to rechargeable versions that are all fully customizable to your colours and style.

As one of the leading suppliers, we offer over 80 different flavours of Premium e liquid, in three different strengths of nicotine, in 3 different bottle sizes, 10ml, 30ml and 50ml

World of Vapeoffer a dedicated commitment to providing quality and safety, with independent quality control procedures and testing in place.


What are Electronic Cigarettes?

An electronic cigarette is an alternative to smoking tobacco cigarettes. Powered by a lithium-ion battery, electronic cigarettes mimic the act of smoking by producing a water based vapour containing a measured amount of pharmaceutical grade nicotine which is then inhaled; much like smoke is, from a traditional tobacco cigarette.
Electronic cigarettes normally set up from three parts, 1. The battery 2. The Vape tank (also known as a clearomizer or cartomizer) And 3. The tip.


The atomizer/clearomizer will heat the e liquid inside the clearomizer or cartridge and vapourize it, turning it in to vapour delivering a measured dose of nicotine to the user.
In 2013, it is expected over 1 million people in the UK will be using electronic cigarettes, and many millions more the world over.


Why Electronic Cigarettes?

Electronic cigarettes are a healthier and cheaper alternative to the traditional cigarette or cigar.


Designed specifically for use with a range of exciting tobacco flavours they offer the required boost of nicotine you desire; at the same time as replicating the genuine smoking experience ? and all without the harmful fumes and damaging chemicals.


They do not contain tobacco, or produce smoke and nothing is flammable. What?s more; the UK smoking ban does not restrict the use of an e-cigarette in public places ? so you can use them anywhere!


What is Eliquid?

Eliquid (or sometimes called E juice) is the solution that is vapourized in the cartridge or tank of the electronic cigarette. It is a solution based on either propylene glycol and/or vegetable glycerine and/or polyethylene glycol 400, mixed with flavour concentrate and a percentage of nicotine (usually from 0% to 3.6% - the percentage of nicotine content is the overall percentage per ml of solution, so for instance 1.6% Eliquid contains 16mg per ml of solution. Some stores use the % to show the strength of the Eliquid (1.6%) while others, like us, adopt the mg per ml (16mg).


There are many different Eliquid flavours available and new ones are being made and tested all the time. More common Eliquid flavours include various tobacco flavours, menthol, cherry, strawberry and the RY series. Vapourmate only uses E liquid from the biggest and most respected brand in the industry...Hangsen. We encourage users of our e cigarettes to use only the Eliquid we supply, as we cannot guarantee the performance of our e cigarettes with any other.


Are electronic cigarettes legal in the UK?

Yes! In the UK electronic cigarettes are legal to advertise and sell both on-line and over the counter.
In the UK electronic cigarettes don't fall under the Medical Devices Directive nor do they fall under the Tobacco Products Directive. The UK
The E Cigarette industry is regulated by Consumer Product Regulations such as CE and RHoS.


Because Electronic Cigarettes aren't regulated as a tobacco product it is completely legal to smoke anywhere, including establishments where the smoking ban is enforced, although you will find that some places, such as Wetherspoons and some universities, won't allow the electronic cigarettes to be used on their premises.


The real story behind the electronic cigarette?

Although the Electronic Cigarette used today was designed by a Chinese Pharmacist named Hon Lik and manufactured by Ruyan Group Limited, an inventor named Gilber actually credited when he patented something that involved replacing tobacco with heated air. Unfortunately for him, his version was never commercialized It was HonLik who designed a modern version that you see today (the model with three parts mentioned above).


In 2008, a Chinese doctor designed the common electronic type of cigarette we see today. Instead of having three separate parts, his model included the atomiser inside the cartridge/tank (these devices were named Clearomizers and Cartomizers


which is more convenient for the user. Clearomizers and Cartomizers can be refilled or disposed of.


In January 2014 Dr Hillary Jones confirmed he believed Vapeing to be a much safer alternative to smoking .. to sum the investigation up he said? if his children were to come home and say they smoked , he would be happier if they said they were smoking e cigarettes.
Also You must be eighteen (18) years of age, and possess a valid credit card to purchase our products.


Warning: Nicotine based products must be kept out of reach and sight of children. Nicotine in its raw form is considered a poison and will cause serious harm to a child if ingested. Should this happen, medical advice must be sought immediately.